Bacardi B-live

Dan was the architect of a groundbreaking global deal between UK dance legends Groove Armada and Bacardi, that saw the GA live show and recorded music reach huge new global audiences as part of a unique “360 degree-style” deal. The deal garnered considerable press worldwide, with coverage including Channel 4 News, BBC Radio 1, The Financial Times, The Wall Street Journal and Billboard magazine. Total reach for English-speaking territories alone exceeded 140 million. That's a lot of eyeballs...